This individuality has followed on in their brand image. The brand essentially built their own niche market for their products, when no one was making electric cars. However, what makes Tesla’s branding really special is that they’re not afraid to stand out by being different. As a niche, luxury car brand, Tesla completely leaves price out of the equation and focuses on quality as well as what makes their product unique: namely, that their vehicles are long-range, electric, and eco-friendly. One company that has built a strong brand image that means their name is instantly recognisable and relatable to certain attributes is Tesla. This was such a successful partnership because it emphasized Nike’s key brand attributes of innovation, peak performance and empowerment. One key turning point for Nike was when they teamed up with Michael Jordan: releasing their signature “Jordans” catapulted them to the top of the industry. The company’s success, however, is largely due to their strong branding that has made them one of the most recognisable names globally for decades. Nike’s products have a strong focus on performance and innovation: they produce high-quality sports shoes, sportswear and accessories.
Here are 8 examples of excellent branding which provide great inspiration. A strong brand is critical for building consumer audience, creating a strong customer base, and ultimately driving more sales.īranding is also critical across all sectors: a strong brand personality is essential for social media influencers, while Amazon enhanced brand content can help ecommerce businesses sell more products. Branding is an essential part of any marketing strategy.
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